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Six Steps of Content Strategy and the SEO Behind It

What is Content Strategy?

“Content strategy is the ongoing process of transforming business objectives and goals into a plan that uses content as a primary means of achieving those goals.”

What is Content Strategy? (With Examples) – MarketMuse

I want to talk about two important topics today: Content Strategy and Search Engine Optimization. In this series, we will discover how both are critical pieces to reaching your target audience.

Once you have figured out what you want your content to do for your business, it is time to ask straightforward questions and put down fundamental ground rules to stay on track.

  • What do we want our content to accomplish in pursuit of our business goals?
  • What marketing objectives do we have for each type of content that we publish? For example, when creating a blog post, our goal might be to get everyone who reads it to share it, increasing brand awareness. Our goal for a newsletter containing affiliate links may be to strengthen our customer’s bonds with our partners. What KPIs (Key Performance Indicators) do we use for each type of content? And to go further, it is possible to segment the same content type to produce different KPIs.
  • Who are the people we want to reach with our different content types? Who will consume our content? Are we answering the right questions? What is our target audience?
  • How will we know if our content is relevant and valuable to customers? How will we ensure our range meets our strategic goals? Communication, accountability, coaching, and growth are essential and always an opportunity here.
  • The ability to deploy a diverse content strategy separates a good business from a great company. A content strategy may include several types of content.
    • Blog Posts
    • Social Media Updates
    • Email Campaigns
    • Online and Offline Events
    • Holiday Celebrations (I am looking at you National Lollipop Day)
  • Do not be afraid to stand out. The key to a successful content marketing campaign is selecting the correct type of content for each audience and then delivering it at the right time. With the right analytics and proper usage of the data you already know about your audience, this should not be that difficult.
Content Strategy involves Standing Out
Chicago’s “Bean” is a very unique piece of architecture in the middle of Millennium Park.

No team is excellent at everything, and no audience comprehends all content the same way. Think about your strengths. Great content takes a village, so it is essential to know your village. What kind of content are you most likely to create to help you stand out with a more focused strategy? In these cases, quality over quantity, and what it comes down to is your ability to deliver high-quality, engaging content consistently.

Success is near, but just because there is a plan does not guarantee a result. You need an intelligent distribution strategy. Is your team enthusiastic about the brand, and are they invested in the service, product, or solution offered? If the answer to this question is “Yes!” then congratulations.

“The role of the content strategist is to develop a roadmap for how content can contribute to achieving defined business goals.”

What does a Content Strategist do? – WorkingInContent.com

Moving Forward with Search Engine Optimization

Practicing content marketing does not mean just have a blog but a blog that is an instrument to your overall digital strategy. Crafting your content with the right mix of keywords and topics will improve search engine rankings, enhance brand awareness, and boost sales.

Search engine optimization (SEO) is the practice of optimizing your website to rank higher in search engine results pages (SERPs). SEO is fundamental to leading more traffic to your site. More visitors mean more conversions, which is the whole point!

One of the best ways to build and deepen your SEO roots is to blog consistently to support your brand’s social media presence. Producing content for your website allows internal linking (referencing earlier content in fresh places), which keeps your bounce rate lower. This practice supplies more time for conversions.

Social Media Content Strategy

To expand your website’s social media is an essential tool for businesses to engage their audience and cultivate community around their brand. We can use it as a primary method to educate customers on the product or service they are looking to buy while also supplying professional support for your business.

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